Academic Qualifications
- Ph.D. Kobe University, Japan
- M.A. Kobe University, Japan
- B.S. Capital Normal University, China
Employment History
- April 2026 ～ Now
Professor, Faculty of Business and Commerce
- April 2025 ～ March 2026
Dirctor, Center for Tourism Research, Wakayama University (Concurrent Post)
- April 2025 ～ March 2026
Professor, Faculty of Tourism, Wakayama University, Japan
- April 2023 ～ March 2025
Vice Director, Center for Tourism Research, Wakayama University (Concurrent Post)
- April 2015 ～ March 2025
Associate Professor, Faculty of Tourism, Wakayama University, Japan
- April 2013 ～ March 2015
Assistant Professor, Faculty of Commerce, Doshisha University, Japan
Areas of Research Expertise
- Social Media Marketing
- Social Customer Relationship Management (SCRM)
- Smart Tourism Destination
- Tourism Risk Management
Research Activities
- FY2013－FY2014 "Social media commercialization in service industry" (JSPS, Grant-in-aid for research activity start-up)
- FY2015－FY2016 "The theory and practice of social customer relationship management in service industry" (JSPS, Grant-in-aid for young scientists B)
- FY2017－FY2019 "The competitive advantages of social media marketing in tourism 2.0" (JSPS, Grant-in-aid for young scientists B)
- FY2017－FY2020 "Protecting international tourists from harm: Developing an effective tourist hazard information system" (JSPS, Grant-in-aid for scientific research B)
- FY2018－FY2021 "Exploring the role of tourism managers in the competitive advantages of destinations" (JSPS, Grant-in-aid for scientific research B)
- FY2019 "The resident sentiment index validation in Japanese context" (CTR Research Project Support Fund C)
- FY2020－FY2022 "Practicing big data in smart tourism destination development: from the perspective of value co-creation" (JSPS, Grant-in-aid for scientific research C)
- FY2021 "Empowering women entrepreneurs in developing countries' tourism industries through a tourism business ecosystem" (CTR Research Project Support Fund B)
- FY2022 "Investigate the cosmetics purchase behavior of Chinese tourists in Japan and explore effective marketing communication channels" (Joint research project with The Ginza Co., Ltd.)
- FY2023 "Exploring the impact of Artificial intelligence (AI) on tourist travel intention to lesser-known destinations" (CTR Research Project Support Fund B)
Professional Service
- Annals of Tourism Research (Reviewer)
- Journal of Destination Marketing & Management (Reviewer)
- Tourism Management (Reviewer)
- Current Issues in Tourism (Reviewer)
- Journal of Responsible Tourism Management (Editorial Review Board Member)
- Journal of Hospitality and Tourism Management (Reviewer)
- Service Business (Reviewer)
Awards
- 2016 International Conference of Asian Marketing Associations, Nominate Paper. "Does social media really enhance relationships with customers? Understanding the effects of SCRM in Japan’s tourism industry".
- Certificate of Outstanding Contribution in Reviewing, Annals of Toursim Research, 2018.
- TTRA Asia Pacfic Chapter 2023, Best Paper Award. Exploring tourists’ perceptions on the use of generative AI: Using ChatGPT for travel planning to Japan