Publications | Kaede Sano Lab

KSano Lab

著書

Sano, K. & Romao, J. (2022). Chapter 24: Exploring how travel blogs influence Chinese tourists to visit Japan: a netnographic study of Chinese tourists' travel blogs. In Gursoy, D. and Kaurav, RPS (eds.), Handbook on Tourism and Social Media. Edward Elgar Publishing. (P. 301－321)
Nagai, H., Sano, K., Ritchie, B. W., & Yoshino, T. (2020). Chapter 13: International tourists in Japan: Their increasing numbers and vulnerability to natural hazards. In R. Sharply and K. Kato (eds.), Tourism Development in Japan: Themes, Issues and Challenges. Routledge. (P.239－256)
Sano, K. (2019). Reputation and Image Recovery from the Great East Japan Earthquake: A Long Journey with High Hopes. In G. Walters and J. Mair (eds.), Reputation and Image Recovery for the Tourism Industry . Oxford, United Kingdom: Goodfellow Publishers Limited. (P.49－68）
佐野楓（2018）「第3章顧客満足と顧客ロイヤルティ戦略」, 『リレーションシップ・マーケティング（単行本・第2版）』（岡山武史著・編集）五絃舎（P.35－48）
佐野楓（2016）「第9章観光マーケティング」, 『ここからはじめる観光学』（大橋昭一, 山田良治, 神田孝治著・編集）ナカニシヤ出版（P. 64－70）
佐野楓（2014）「第3章顧客満足と顧客ロイヤルティ」『リレーションシップ・マーケティング（単行本・第1版）』（岡山武史著・編集）五絃舎（P.31－43)

研究論文

Romão, J. & Sano, K. (2025). Methodological Advances and Theoretical Gaps in Tracking Non‐Urban Tourism Mobility. International Journal of Tourism Research, (Online first)（査読有）
Maki, F., Sano, K., & Sun, H. (2025). How Do International and Domestic Tourists Perceive the Service Quality of Japanese Ryokans? A Cross-Cultural Perspective. Journal of Quality Assurance in Hospitality & Tourism, (Online first), 1-24.（査読有・責任著者）
佐野楓（2024）「観光デジタルトランスフォーメーションによる競争優位性の高い観光地経営－価値共創の視点から」『観光学評論』12(1), 47－66.（査読有）
Sano, K., Sano, H., Yashima, Y., & Takebayashi, H. (2024). The effects of temporal distance and post type on tourists' responses to destination marketing organizations' social media marketing. Tourism Management, 101. (Online first)（査読有）.
Sano, H., Sano, K., & Kato, K. (2024). Sustainable Urban Tourism with Green-Slow Mobility: A Case of Ikebukuro, Japan. Journal of Responsible Tourism Management, 4(1), 93-106.（査読有）
Sun, H. & Sano, K. (2023). Tourists' willingness to contribute to smart tourism: a construal level theory perspective. Journal of Hospitality and Tourism Insights. (Online first)（査読有）.
Sano, K., Nagata, S., & Sano, H. (2022). Spatial Distribution of Accommodation Supply in Osaka City - A Policy Perspective. Journal of Responsible Tourism Management, 2(2), 90-102. （査読有）
Oike, H. & Sano, K. (2022). Developing a Smart Tourism Destination through Social Big Data: Multiple Case Studies from Wakayama Prefecture. Tourism Studies, 26, 1-15.（査読有）
Sano, K. (2022). Current Trends, Issues, and Future Directions of Smart Tourism Development through Big Data. Journal of Information and Management, 41(4), 98-109.（査読有）
Li, S.Y. & Sano, K. (2021). Tourism Destination Image: Lessons learned and ways forward. Tourism Studies, 25, 25－35. （査読有）
Sano, K., Nagata, S., Sano, H., & Cheer, J. M. (2021). Mobility Patterns of International Tourisms: Implications for Responsible Urban Tourism. Journal of Responsible Tourism Management, 1(1), 88-111.（査読有）
志垣沙灯子, 吉野孝, 永井隼人, 佐野楓, ブレントリッチー (2021)「外国人観光客を対象とした防災知識提供システムにおける情報提示手法」『情報処理学会論文集』62巻1号, 204-213.（査読有）
Boukamba, H. K., Oi, T. & Sano, K. (2020). A generalized approach to tourist ethnocentrism (GATE): Analysis of the GenE scale for application in tourism research. Journal of Travel Research, online first.（査読有）
Sano, K. & Sano, H. (2019). The effect of different crisis communication channels. Annals of Tourism Research, 79, 1-21.（査読有）
佐野楓（2018）「ツーリズム・マネジメントの最新動向と今後の展望 : 用語の類似性に着目したクラスター分析 (観光学部10周年記念特集) 」『観光学』18巻, P.133－146.（査読有）
佐野楓（2017）「ツーリズム2.0時代におけるソーシャルメディア商業化に関する理論的探索」『観光学』16巻, P.49－60.（査読有）
佐野楓（2015）「保険サービスの継続利用に対するソーシャルメディアの効果」『日本情報経営学会誌』35巻12号, P.64－73.（査読有）
Sano, K. (2014). Do Social Media Marketing Activities Enhance Customer Satisfaction, Promote Positive WOM and Affect Behavior Intention? : An Investigation into the Effects of Social Media on the Tourism Industry. The Doshisha Business Review, 66(3), 491-515.
Sano, K. (2014). Accessing Resources for Social Customer Relationship Management : The critical role of social media in CRM. The Doshisha Business Review, 66(2), 366－389.
佐野楓（2013）「サービスにおける顧客満足とロイヤルティの因果モデルへの理論的な探索」『同志社商学』65巻4号, P.421－438.

研究ノート

Sano, K. & Saito, N. (2022). Exploring the constraints of women entrepreneurs in developing countries: Evidence from the literature. Wakayama Tourism Review, 3, 14-16.
Sano, K., Sano, H., & Nagata, S. (2022). Data-driven market segmentation by tourists' mobility patterns: A methodological approach. Wakayama Tourism Review, 2, 49-51.
Sano, K. & Sano, H. (2021). Value co-creation and open innovation in urban smart tourism ecosystem development: A lens from service-dominant logic. Wakayama Tourism Review, 1, 9-11.
Nagai, H., Ritchie, W. B., Sano, K., & Yoshino, T. (2020). International Tourists’ Knowledge of Natural Hazards, Annals of Tourism Research, 80, 1-3.（査読有）

招待講演・パネリスト・基調講演

「人工知能が観光客の旅行意思決定プロセスに与える影響」サービス学会第12回全国大会＠筑波大学, 2024年3月5日－7日
Conducting Consumer Research in Japan ＠ Center for Tourism Research (CTR) workshop series for students and young researchers 2023, Session 4.
「マーケティング視点からの観光研究」＠京都大学経営管理大学院・観光マーケティング研究会, 2023年11月29日（招待講演）
Smart Tourism Development - Current trends and future challenges @ The Japan Section of the Regional Science Association International, 2023 Annual Conference , Special Session: Tourism, leisure, wellbeing, happiness and sustainability in contemporary digital societies @ Nagoya University, October 8, 2023（招待あり）
「観光デジタル・トランスフォーメーションによる競争優位性の高い観光地経営－－価値共創とオープンイノベーションの視点から」観光学術学会・第12回大会シンポジウム「観光マーケティング研究の新しい動き」＠立教大学, 2023年7月8日（招待あり）
「ツーリスト・モビリティの解析」サービス学会第11回国内大会・国際観光学研究センターオーガナイズドセッション＠京都大学, 2023年3月8日.
Tracking international tourist's mobility in Osaka city @ International Conference on Sustainable Tourism and Hospitality 2022. November 10, 2022 (Invited plenary speaker).
「異文化適応のサービス経営－ディズニーリゾート」＠京都大学経営管理大学院, 2022年10月26日（招待講演）
"Tourism, hospitatliy and event education in Japan" @ Teaching and Learning SIG online presentation, What does teaching and learning look like in the wider Asia Pacific context? The Council for Australasian Tourism and Hospitality Education (CAUTHE) , September 28, 2022. (Invited panel discussion)
Japan’s Tourism Strategy for the Inbound Market, 2019 International Conference on Hospitality, Tourism Management and Industry Development at Fu Jen Catholic University. June 1st, 2020. (Invited keynote speech)
Empowering Female Academics: Research, Education & Career Development, Diversity Seminar, Center for Tourism Research, February 14th, 2018. (Invited panel discussion)
「留学生のための定量的方法論 : 実証論文をどのように書くか」山口大学経済学部, 2016年11月23日（招待講演）

学会プロシーディング・ワーキングペーパー（抜粋）

Sano, K., Yashima, Y., Wong, I. A., & Takebayashi, H. (February, 2020). Exploring the role of a local official cartoon character in DMO's social media marekting: The case of Wakapan in Wakayama Prefecture, Japan. The proceedings of the council for Australisian Tourism and Hospitality Education (CAUTHE) 30th Annual conference at Auckland, New Zealand. (pp. 391－393)（査読有）
Sano, H., Sano, K., & Nagata, S. (February, 2020). Managing tourists' perceptions of control in the business ecosystem of smart tourism. The proceedings of the council for Australisian Tourism and Hospitality Education (CAUTHE) 30th Annual conference at Auckland, New Zealand. (pp. 458－461)（査読有）
Sano, K., Sano, H., & Oi, Tatsuo. (May, 2019). Exploring international tourists' spatial behavior in Osaka. The proceedings of 2019 ApacCHRIE & EuroCHRIE Joint Conference at Hong Kong Special Administrative Region of the People's Republic of China (HKSAR). (pp. 2815-2817)（査読有）
Sano, K., Sano, H., and Oi, T. (2019). Comparing Chinese and American Tourists’ Spatial-Temporal Behavior by GPS Tracking in Osaka. In A. Pabel, E. Konovalov and L. Cassidy (ed.), The Proceedings of the Council for Australasian Tourism and Hospitality Education (CAUTHE) 29th Annual Conference at Cairns, Australasia.(pp.517-521). （査読有）
Sano, K. (2018). Exploring How Travel Blogs Influence Solo Chinese Tourists to Visit Japan: A Netnographic Study of Chinese Tourists’ Travel Blogs. The Proceedings of the Council for Australasian Tourism and Hospitality Education (CAUTHE) 28th Annual Conference at Newcastle, Australiasia.(pp.1-7). （査読有）
Sano, K. (2017). Finding the Gap Between Service Companies and Customers in Terms of Social CRM: An Exploratory Study of Japan’s Tourism Industry. In Y. Hara and D. Karagiannis (ed.), The Proceedings of the 5th International Conference on Serviceology (ICServ) 2017 (pp. 1-12). Faculty of Computer Science, University of Vienna. （査読有）
Sano, K., and Nagai, H. (2017). Adopting Recommendations from Guidebooks and WOM Websites: A Study of Japanese International Tourists. The Proceedings of the 23rd Asia Pacific Tourism Association (APTA) Annual Conference (pp. 517-520). Busan, Korea.（査読有）
Sano, K., Nagai, H., & Ritchie, B.W. (2017). Understanding tourists' information search behavior as a risk reduction strategy: The case of international tourists in Japan. The Proceedings of 2017 International Marketing Trends Conference (pp. 1-15). Publish online (ISBN: 9782953281125)（査読有）
Sano, K. (2016). Does Social Media Really Enhance Relationships with Customers? Understanding the Effects of SCRM in Japan’s Tourism Industry. The Proceedings of the 2016 International Conference of Asian Marketing Associations (pp. 1-20). [CD-ROM]. Peking University, China.（査読有・優秀論文賞）
Sano, K.(2016). Why do they use social media to organize vacation trip? Explore the effect of attitude, benefit and incentive on tourists' intention of using social media. The Proceedings of the 22rd Asia Pacific Tourism Association (APTA) Annual Conference (pp. 239－242). Beijing, China.（査読有）
Sano, K., and Sano, H. (2015). The Effect of Social Media on Customer Satisfaction and Relationship Strength in a Service with High Perceived Risk in Japan. In Kacy K. Kim (ed.), Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) （査読有）
Sano, K. (2015). Country-of-origin and brand effects on customers' service evaluations - The case of international air travel. Proceedings of 2015 International Marketing Trends Conference (IMTC). Publish online (ISBN: 9782953281187)（査読有）
Sano, K. (2014). An empirical study of the effect of social media marketing activities upon customer satisfaction, positive word-of-mouth and commitment in indemnity insurance service. Publish online (ISBN: 9782953281170)（査読有）

紀要

佐野楓（2015）「観光マーケティング」『観光研究の高度化・国際化推進による次世代型観光モデル創出プロジェクト報告書（2015年度）Ⅰ』（P. 55－60）
Sano, K. (2015). Tourism Marketing. Developing an Innovative Model for the Advancement and Internationzation of Tourism Research: A Project Report 2015Ⅱ. (P.77－86)
Sano, K. (2015). THE EFFECT OF SOCIAL MEDIA ON CUSTOMER SATISFACTION AND THE STRENGTH OF CUSTOMER RELATIONSHIP, 『観光研究におけるアジアのハブ拠点の構築に向けた研究高度化・国際化プロジェクト報告書（2015年度）』 (P.103-114)

学会発表

Sano, K. (2021, June 28-July 1). Comparing the effects of cognitive and affective messages on tourist destination promotion. 7th international conference of the Euro-Asia Tourism Studies Association (EATSA), University of the Ryukyus, Okinawa, Japan. https://www.eatsa-researches.org/2021/
Sano, K. (2021, February 2). Journal of Responsible Tourism Management Forum: Inaugural Publication of Journal of Responsible Tourism Management. Online [Invited].
Sano, K. (2020, February 10-13). Exploring the role of a local official cartoon character in DMO’s social media marketing: The case of Wakapan in Wakayama Prefecture, Japan.The council for Australasian Tourism and Hospitality Education (CAUTHE) 30th Annual conference, Auckland, New Zealand. https://cauthe.org/services/conferences/conference-2020/
Sano, H., Sano, K. (2020, February 10-13). Managing tourists’ perceptions of control in the business ecosystem of smart tourism. The council for Australasian Tourism and Hospitality Education (CAUTHE) 30th Annual conference, Auckland, New Zealand. https://cauthe.org/services/conferences/conference-2020/
Sano, K. (2019, May 22-25). Exploring international tourists’ spatial behavior in Osaka. 2019 ApacCHRIE & EuroCHRIE joint conference, Hong Kong Special Administrative Region of the People’s Republic of China (HKSAR). https://www.polyu.edu.hk/htm/emailer/APac_EuroCHRIE2019/1st_call/index.html
Sano, K. (2019, May 2-6). Spatial analysis on foreign tourist behavior using GPS big data: focusing on Osaka prefecture. Production and Operations Management Society (POMS) 2019 annual conference, Washington D.C., U.S. https://pomsmeetings.org/conf-2019/
Sano, K. (2019, February 11-14). Comparing Chinese and American tourists’ spatial-temporal behavior by GPS tracking in Osaka. The Council for Australasian Tourism and Hospitality Education (CAUTHE) 29th annual conference, Cairns, Australia. https://cauthe.org/conference-2019/
Sano, K. (2018). Exploring how travel blogs influence solo Chinese tourists to visit Japan: A netnographic study of Chinese tourists’ travel blogs. The Council for Australasian Tourism and Hospitality Education (CAUTHE) 28th annual conference, Newcastle, Australia. https://cauthe.org/conference-2018/
Sano, K. (2017, August 21-25). The challenges of social media marketing in tourism 2.0. The proceedings of the 3rd annual conference of Euro-Asian Tourism (EATSA), Nara and Shirahama, Japan. https://www.eatsa2017.com/top/programme/
Sano, K. (2017, July 12-14). Finding the gap between service companies and customers in terms of social CRM: An exploratory study of Japan’s tourism industry. The 5th international conference on serviceology (ICServ) 2017, Vienna, Austria. http://mail10.dke.univie.ac.at/home
Sano, K. (2017, June 18-21). Adopting recommendations from guidebooks and WOM websites: A study of Japanese international tourists. The 23rd Asia Pacific Tourism Association (APTA) annual conference, Busan, Korea. https://www.apta.asia/apta-2017
Sano, K. (2017, January 18-20). Understanding tourists’ information search behavior as a risk reduction strategy: The case of international tourists in Japan. The 2017 international marketing trends conference, Madrid, Spain.
Sano, K. (2016, October 21-22). Does social media really enhance relationships with customers? Understanding the effects of SCRM in Japan’s tourism industry. The 2016 international conference of Asian marketing associations,Beijing, China. https://en.gsm.pku.edu.cn/info/1119/3044.htm
Sano, K. (2016, July 21-24). Investigating the role of attitudes towards social media marketing activities and the perceived value of using social media in organizing vacations. The 2016 global marketing conference (GMC), Hong Kong Special Administrative Region of the People’s Republic of China (HKSAR), China. http://kamsconference.org/2016/sub02_04.html?PHPSESSID=c568156c93995ae9c7f2130421ffb2ce
Sano, K. (2016, June 11-14). Why do they use social media to organize vacation trip? Explore the effect of attitude, benefit and incentive on tourists’ intention of using social media. The 22nd Asia Pacific Tourism Association (APTA) annual conference, Beijing, China. http://itrc.iftm.edu.mo/news-items/2016/1/22/apta-2016-annual-conference
Sano, K. (2015, December 15-19). Do they really work? Exploring the direct and indirect effects of social media marketing activities on different service sectors in Japan. The 3rd world research summit for tourism, Orlando, Florida, U.S. https://events.ucf.edu/event/153609/3rd-world-research-summit-for-tourism-and-hospitality/
Sano, K., & Sano, H. (2015, May 12-14). The effect of social media on customer satisfaction and relationship strength in a service with high perceived risk in Japan. The 2015 Academy of Marketing Science (AMS), Denver, Colorado, U.S. https://www.ams-web.org/events/EventDetails.aspx?id=447840
Sano, K. (2015, January 22-24). An empirical study of the effect of social media marketing activities upon customer satisfaction, positive word-of-mouth and commitment in indemnity insurance service. The 2015 International Marketing Trends Conference (IMTC), Paris, France.
佐野楓（2015年1月14日）.「ソーシャル顧客関係管理の理論と実践に関する研究」, 日本広告学会・2014学会年度第2回関西部会, 於同志社大学.（招待有）
Sano, K.(2014, July 15-18). Does social media enhance innovation in customer relationship management? A theoretical exploration of the effects of social CRM in service sectors. The 2014 global marketing conference (GMC), Singapore. http://kamsconference.org/2014/?ckattempt=1
佐野楓（2014年5月30日—6月1日）.「サービス評価における原産国効果とブランド効果の比較」, 日本商業学会・第64回全国大会「統一論題: グローバリゼーションの現在を考える」, 於一橋大学.
Sano, K. (2014, January 24-25). Country-of-origin and brand effects on customers’ service evaluations: The case of international air travel. The 2014 international marketing trends conference (IMTC), Venice, Italy.
高橋楓（2012年5月25日—27日）.「日中顧客のサービス・ブランド選好から見た知覚価値、満足及びロイヤルティへの影響に関する実証研究」, 日本商業学会・第62回全国研究大会「統一論題: 流通・マーケティングにおける価値共創」, 於北海商科大学.
岡山武史・高橋楓（2012年3月15日）.「新しいB2Bブランド・コミュニケーションの考察—クボタのケースを通じて」, 日本経営診断学会・関西部会, 於近畿大学.（招待有）
Takahashi, K. (2012, July 19-22). An analytical study of the inter-relationship among service quality, customer satisfaction and behavior intention in low cost carriers and full service carriers. The 2012 global marketing conference (GMC), Seoul, Korea. http://kamsconference.org/2012/
Takahashi, K. (2012, January 19-21). Does the sound name win the game? – Exploring the role of service brand preference in explaining perceived value, satisfaction and customer loyalty in Japan and China. The 2012 international marketing trends conference (IMTC), Venice, Italy.
Takahashi, K. (2012, January 19-21). Do frequent flyer programs build true loyalty for airline companies? – The moderating effect of satisfaction on loyalty programs. The proceedings of the 2014 international marketing trends conference (IMTC), Venice, Italy.
Takahashi, K. (2011, January 20-22). Service quality, customer satisfaction, and behavior intention in service factory and professional service – An exploratory research in Japanese airline service and hair salon service. The 2011 international marketing trends conference (IMTC), Paris, France.
高橋楓・南知恵子（2010年11月6日—7日）.「顧客満足、顧客感動、行動意図及びロイヤルティに関する因果モデルの探索」, 日本消費者行動研究学会・第41回消費者行動研究コンファレンス「統一論題: 日本版顧客満足度指数と消費者行動研究」, 於関西学院大学.